The branding potential of a digital membership card

Take a look at that access card in your wallet. If it's a plain white, nondescript bit of plastic, what does it really say about your organisation?

It does its job of letting members in, but it's a missed opportunity. It's functional, but completely devoid of identity. There's no connection, no sense of belonging, and it's ultimately just a tool.

The branded card: a step in the right direction

Then imagine if you invest in branded cards. Maybe there’s a headshot photo, the company logo is sharp, and it sits in a smart lanyard. It’s already better, much better. When we tap that card onto the reader, there's a little flicker of pride at feeling part of the team.

But here’s the catch: as soon as the card has served its purpose, it goes straight back into a wallet or onto a lanyard, forgotten until the next door. When it's out of sight, it's out of mind, that connection was just fleeting. And let’s not even mention the security implications of a lost, branded membership card.

Access that's actually clever: the digital wallet pass

This is where the digital wallet pass changes things entirely. It isn't a separate item we have to remember to carry, it lives in the one device we never leave behind, our phone. Every time we open our Apple or Google Wallet to pay for a coffee, there it is, your brand, sitting right there next to your payment cards.

The user experience is smooth: when we approach a reader, the phone just knows. It presents the right pass when it's needed, so there's no need to fumble through a wallet. A wallet pass is secure and easy to access, while giving your brand pride of place on the screen.

The capacity for customisation

This is where wallet membership passes really stand out. Unlike a printed piece of plastic, a digital pass isn't set in stone. We can push name changes, membership level updates, or reward notifications straight onto the phone’s wallet pass.

Imagine that next week is the start of the festive season and we want to give the team a small surprise. From a central dashboard, we can push a tiny tweak to the pass template to make it Christmas-themed. It could be a message, maybe some snow, or even an elf.

With wallet passes, it's easy to create a shared moment across the entire team with a few clicks. We've shown that the company is quick to adapt, thoughtful, and a bit of fun. Trying to do the same with a batch of 1,000 plastic cards is impossible and expensive.

An access pass doesn't have to be just a key to open doors. It should be a secure, living, and genuinely useful touchpoint for the entire organisation. It's time to ditch the plastic and build an experience that reflects the modern team we've created.

How to get started

If you want to issue branded wallet passes in your business, let's talk.

We'd love to discuss your project - Book a Demo Today

Contact us by email at hello@passflow.io