How gyms can make use of wallet passes for a better member experience

Published on 26th November 2024

Every gym, whether it’s a no-frills budget-friendly establishment, or a more premium, towels-included offering, share a common goal: to create a safe and enjoyable environment for their members to work out.

Traditional methods of accessing gyms are known to be cumbersome and inconvenient. Codes can be difficult to memorise and are more likely to be shared with another person. Cards can get lost or misplaced and are inconvenient to carry around, especially for those who only go out with their phone.

Then there’s gym apps where you have to regularly log in and go though many steps to access a barcode or QR code. These outdated systems can add unnecessary friction to the member experience.

Outdated access methods

Gyms are constantly seeking ways to provide a seamless and convenient experience for their members and most importantly, maintain their loyalty.

One innovative solution that is gaining traction is the use of digital wallet passes, such as Apple Wallet and Google Pay.

Digital wallet passes offer an innovative and modern alternative to traditional access methods. These virtual cards, stored securely on a member's smartphone, can improve the gym experience in several ways:

Seamless access

With a digital pass, members can simply tap their phone (or watch) to gain entry, eliminating the need to remember codes or dig through their belongings for a physical card. This not only saves time but also provides a more seamless and hassle-free experience.

Smooth integration

Digital passes can be integrated with a gym's mobile app, allowing members to manage their memberships, book classes, and receive important updates and offers directly on their phones.

Instructors can check members into a class and track attendance by simply scanning their phones.

You can target members with offers according to usage, for example, those who attend a spin class twice per week might be encouraged to attend a stretching class with a phone notification.

Integration with existing customer systems can help to create a comprehensive, user-friendly experience that keeps members engaged.

Better security

Unlike physical cards that can be lost or misplaced, digital passes are securely stored on a member's device, reducing the risk of unauthorised access.

Gyms can also remotely disable or update passes as needed, providing an extra layer of security and control.

Personalisation

As well as personalised offers and updates, wallet passes can help to build stronger relationships with members: Has Tony made his 100th visit this year? Make his pass gold for the week!

You can personalise a wallet pass quickly and easily to reflect membership levels, loyalty points as well as personal information such as wishing a member a happy birthday.

Low cost and modern

Card and keyfobs are more expensive than digital wallet passes. By going completely digital, gyms can create efficiencies and free up resources which they can invest in other aspects of the member experience.

Digital wallet passes can provide many benefits to gym-goers and owners alike. This low-cost, simple access method can help to make a more seamless experience for members as well as enable better management control for the gym owner.

How to get started

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